How To Blog On Blogger, Don't Make This Mistake Or You Will Regret It

 

Photo by Christina Morillo from Pexels

Blogger For Beginners

How To - This article is certainly not for bloggers who already exist and are experts. This article is intended for beginners who are just getting to know the world of the internet or start-ups who want to begin and develop their business through online channels other than social media and market place.

Blogger For E-Commerce

It is not without reason that we prefer the blogspot or well known as blogger platform as the main base in developing our business. The most basic reason is that blogger is easy and cheap, even free of cost hosting. Google as the owner of blogger has provided complete features that are quite satisfactory and user friendly in terms of performance in several aspects.

Especially with regard to search engine optimizer (SEO) tools, which is definitely a beginner is very new to this term. Of course, google as well as one of the search engine providers has prepared everything on blogger to be in sync with it.

The most important thing in using blogger media is to comply with all the rules imposed by Google. Rules which are described on 'Terms of Service" that are applied if violated can cause blog sites that have been published to be banned (deleted).

This also makes blogger different from other platforms such as wordpress etc, which are identical to sites that are "free" controlled by their own owners without any third party supervision.

But don't worry, it must be understood and be proud that Google does this with the aim of protecting visitors and blog readers who are potential customers of ours from being misled and deceived by content that is not true or relevant to what they need.

This means that if blogger users obey the rules of the game, then their blog site will be classified as a verified site that has quality and is free from web spams or scammers labels. And it is very important and fundamental for a growing business to have a 'level of trust' in the eyes of consumers.

After all, now there are many e-commerce widgets that can be embedded in bloggers such as from ecwid.

As a start-up, consideration of initial capital is an absolute thing to think about. In this millennial era, almost all startups and small businesses want to use online channels as one of their marketing strategies. Because indeed, the online method promises very many advantages. 

In general, an online business is considered professional if you have a virtual store on your own, whether it's a website or in the form of an application. But mostly of beginners don't have the ability to create and manage both forms of shops.

If you order the manufacture to the service provider, it starts to be bumped with a large cost. Even though you still have to enter the promotion stage which has its own challenges and costs. And not necessarily what is being worked on can immediately reap the results in a short time.

So, the resilience and sustainability of a startup's business has a big question. Will it be able to survive? Not to mention the many competitors that also exist. The answer is yes, it will may survive if you use blogger platform.

Blogger For Freely Content

The main purpose of the blogger platform is for each user to be able to express and share themselves in the form of opinions and life experiences. And allows readers to be able to interact or discuss through the comments column.

In this case, blogger gives freedom to determine the topic or niche of each user to become a blogger content creator or often simply referred to as just a blogger too. So, what will a blogger get?

1. Expressing

A blogger can express his interests and passions in a complete container as described above, as a standalone site. You can use your own domain name, such as 'yourdomainname.com' at a premium or use the default blogger subdomain name, such as 'yourdomainname.blogspot.com' for free.

2. Revenue

A blogger can receive income by becoming a Google partner in the Adsense program, which is displaying ads for Google clients.

Revenue will be received through a Cost Per Click (CPC) system from client side of 55% shares per month, and the rest 45% belongs to google. You can withdraw after the first revenue target of $100. In addition, a blogger can also affiliate or become an ambassador with any third parties to display their ads. Revenue is usually received on a Cost Per Action (CPA) system. Revenue withdrawal terms and policies will be different for each partner with whom you work.

3. Campaign

A blogger if he is a YouTuber at the same time, he can campaign for each of his videos to get more viewers by uploading it on blogger. So that it will accelerate monetization or increase revenue from displaying advertisements, which also come from the Adsense program with a Cost Per Miles (CPM) system.

4. Receive An Order

A blogger can also receive an order for article writing services for third parties who ask for a review of their business and get a reward as far as the topic discussed is in accordance with the blogger's niche.

Blogger Steps

Then what are the steps that must be passed to start as a blogger?

1. Determine The Niche

The most basic thing is to determine a niche or a blog topic. Find what you think is interesting and capable of doing, not boring you and there is sufficient material available to dig around you.

This will be very influential when a blogger starts running and encounters many obstacles and difficulties.

2. Deternine The Title

Determine the name or title of the blog. Will it be adjusted to the niche just like that or use a business name or follow market trends that are closest to the blog niche?

We recommend using a blog name with keywords that follow market trends and are closest to the blog's niche.

Keyword searches can be done by typing the word in question in the browser and see what appears in the search results. Can also through the google trends site.

This will help for branding the blog organically later, compared to using paid advertising.

The use of a blog name according to a business name can be chosen if you have a budget for branding with premium ads.

3. Determine The Domain Name

Make sure the domain name is identical to the blog name. Check the availability of a domain name when you start registering to blogger with 'yourdomainname dot blogspot dot com' (this domain is a subdomain type). Also the domain name and its extension on the premium domain provider platform, if you plan not to use the blogspot subdomain, like in domainesia.

If the appropriate name is no longer available with the extension (.com, .io, .net etc) then you have to start again from the first step. The selection of this extension is also determined by the availability of your funds. There are different prices for each extention.

It's a bit of a hassle. But this would be much better than being late. Niche blogs, blog names and domain names are created arbitrarily so they will not rank in search engines organically and for free. Only regrets remaining after struggling to build a blog. Except choosing for branding with premium ads to bring in visitor traffic to the blog.

4. Start Writing

After the above three steps are completed, proceed to start writing blog posts. Some things to note are as follows;

• Determine the writing niche then make it a keyword that will be inserted in the writing of the title. Then write the post description as meta data in the 'search description'. Don't forget to label the post as a subniche of blog. It is located on the rightmost dashboard in the form of a settings icon. This is important to do as well as building a blog.








• Just make the writing flow according to your imagination. However, include the keyword in almost the entire body of the article. Also pay attention to the content of elements that discuss 5W + 1H (what, why, who, when, where and how) as best as possible. 


• Upload one or more images as needed. Set the size of each image in the settings pop up if the image is pressed, and write alt='name or short description of the image' and title='longer description of the content of the post'.

Advantages Of Using Blogger

If all steps are carried out optimally, each post seems to stand alone and has almost the same power as the blog itself in search engines.

Likewise, the existence of each image will appear in the image search. The more quality posts made, the easier it will be for search engines to index the blog site and each post and image in it. Then the blog will be sooner or later labeled by search engines as a site with domain authority. A highest achievement in the world of the internet.

Due to the advantages of blog sites as described above, today many website owners are regular in the form of a static display, adding blog features to make their sites dynamic and increase their rankings in search engines.

For further, how to properly and correctly set up blogger thoroughly, we will show in the next issue. This includes how to use google search consule to crawl in indexing the site.

See also : How To Make A Quality Backlink - SEO To Increase Visitors