The Importance Of Backlinks
How To - A backlink is a link placed on a site that leads to other web pages, including if you have channels and videos, for example on YouTube.
Backlink-building activities are also known as link building. There are also terms external links and inbound links.
So there are backlink givers and backlink recipients. You are a backlink provider if you put other people's website links or channels on your website.
So if you have a website or weblog or YouTube channel and videos, then look for who will give backlinks, it means that you are a potential recipient of backlinks.
Pretty simple, right? Although it looks simple, backlinks also play an important role in the success of your website or weblog or channel and videos.
Here are some reasons why backlinks are important.
Google Finds Your Website Through Backlinks
The easiest explanation behind the question “Why are backlinks important?” Is how Google finds new pages to show in its search results. The Google search engine will always crawl to find the most relevant pages for certain keywords.
Just like when humans use maps to find new locations, the Google search engine uses backlinks to find new pages, crawls those pages, and then puts them into Google's index.
Think about this. In the real world, it's easier for you to find new locations that are linked to other locations, right?
Remote locations that are not connected by roads to other locations will be more difficult to find. Likewise, with website pages or channels. Pages that don't get backlinks from other sites or channels will be difficult for Google as search engine to find.
The more backlinks you get, the easier it will be for Google to find your page.
However, you should also consider the quality of the backlinks. You should not be careless in looking for backlinks. Because low-quality backlinks can actually harm your site.
Useful Backlinks to Maintain Reputation on Google
When people search for a keyword on Google, Google will try to provide the best search results for the searcher.
Google will of course direct the search to popular web pages. How does Google rate a page as popular or not? Yes, right. Google uses backlinks as an indicator of the popularity of a web page.
The more quality backlinks pointing to your site, the better your site's reputation in Google ratings will be.
Relevant Backlinks Increase Website Credibility
Previously it was explained that backlinks are an important indicator in determining the popularity of a website page or channel on Google.
However, Google doesn't only judge backlinks from their quantity. Google also rates the backlinks on your site or channel based on their relevance.
What are relevant backlinks? Relevant backlinks are backlinks obtained from websites or blogs from relevant niches.
For example, a smart phone company is said to have relevant backlinks when they get backlinks from websites or blogs whose niche is technology. That way, the smart phone company can be considered credible by Google.
What happens when the smart phone company gets a backlink from a beauty, fashion, or even furniture blog or website? Of course Google will question the credibility of the smart phone company's website, is the company credible enough for the smart phone and technology industry?
However, to get backlinks from complex niches, you can link them to news sites by placing advertisements or ordering article writing services to review your site or channel in the same post category or label with your niche.
Bring Traffic To The Website
In the previous point it was explained that backlinks can help sites to be more easily found by Google, so that they can appear in search results.
The more quality backlinks you get, the better Google will rate your site. Then the pages of your site can get a high ranking in the search results.
In addition to the traffic you get from Google search results, backlinks also bring in traffic from links planted on websites that provide backlinks.
Especially if the backlink giving website already has a good reputation on Google and gets a lot of traffic. The traffic obtained from the backlink giving website will also lead to your website.
It's like you are creating a wide net to attract visitors and viewers of your site or channel.
Then What About

Channels?
Alright, let's try to illustrate. First you have to understand that youtube.com is a site. Its position is the same as the sites discussed above.
While the channels are parts of the pages of the youtube site. On each page there are categories that are made in the form of a play list or there can be videos directly without a play list.
If you are the owner of one of these channels, then you only do optimization on YouTube through the YouTube studio tool, then that means you are only fighting for views with competitors who are fellow channel owners on YouTube itself.
If you lose popularity, your ranking will always be buried in youtube searches.
It's different if you install a strategy by not only optimizing on youtube but also trying to 'break down' the youtube fence by making a way out in the form of a backlink network.
Then you will also have a ranking outside of youtube and can reach a wider viewer through browser search.
Youtube itself in its tutorial also advises its users to share a lot of channel links externally, including to social media.
Backlink Type
Backlinks also have many types, here are some types that may be useful for your site or youtube channel.
Guest post backlink —
Occurs when you write a guest post for another website. This allows you to build the credibility and trust of your website.
Editorial backlinks —
Natural backlinks from other websites to your site in quality content in various forms, such as citations, references, and information sources.
Comment backlink —
Occurs when you include a backlink in a comment in other web content. If not done excessively, this type of link can generate a lot of traffic.
Do-follow backlinks —
Dofollow backlinks tell search engines to pay attention to backlinks to their SEO score.
No-follow backlinks —
Nofollow backlinks tell search engines to ignore those backlinks and not count them into the SEO score.
So, how do you understand it? Leave a comment in the comments column below.
Self experiences and re-adapted from various sources
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